adidas _____________

Seasonal campaigns and Global brand support

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Timeframe: 2014–2016
Agency: Fiction
Role: Lead Designer

  • Creative Ideation
  • Toolkit Builds 
  • File Production/Delivery
  • Branding
  • Photography


During my time at Fiction, a Portland-based brand and strategy agency, I worked independently and on a team on projects ranging from retail rollouts to branding. I assisted in all stages of creative process from ideation to refinement to file prep and final toolkit deliverables. 

Much of my work was dedicated to seasonal and campaign toolkits and Global Brand support for adidas. I worked on teams to take projects from initial brainstorming through delivery of final working files for digital, print, and environmental executions.


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Adidas Holiday 2015

As the lead designer for the adidas Holiday campaign, I oversaw a team and helped to create a global toolkit spanning physical retail tools and online digital tools including a global gift guide, photoshoot, and complete toolkit.

I lead a team to produce thousands of files for use on regional websites, global and regional social media, in-store promotional material, and out of home promotions.