Rebrand of one of my favorite content agencies.
As a frequent contract collaborator for Word Lions, a content marketing agency based in Portland, I was invited to assist in the brand refresh and renaming of their company.
Word Lions shifted its offering from a writing-centric focus on content to a broader service offering including a more holistic style of providing B2B marketing communications–hence, the new name, Lion's Way.
I refined the lion icon to have more accurate physical characteristics as well as incorporate a clear and confident mood.
I worked with the Lion's Way team to develop a new website that used playful and bright visuals to help better tell their story and describe their services.